Methodology

Clear about what is verified and what is estimated.

OORO separates device-level delivery evidence from planning benchmarks used to model passenger opportunities.

Current planning benchmark

average rides / auto / day

× 2

estimated passengers / ride

≈ 24

estimated opportunities / auto-day

≈ 7 min

average ride duration

One ride-length loop

15s creative4 slots4 slots4 slots4 slots4 slots4 slots4 slots… 28 slots max

28 × 15 seconds = 420 seconds = 7 minutes. This is capacity planning, not a promise that every slot is commercially filled.

Verified by OORO

✓ Campaign and creative
✓ Device or screen ID
✓ Playback timestamp and duration
✓ Playback success or failure
✓ Proof-of-Play
✓ Device health and location where available

Estimated, not directly measured

OORO estimates passenger impressions, passenger opportunities, reach and frequency from operating assumptions. Passenger impression estimates may vary based on vehicle utilisation, ride duration, passenger count, traffic, screen uptime, route behaviour and operating hours.